We’re making gifting easy and delicious this season with a limited edition Festive Gin Infusion in a beautiful box ready to be gift-tagged and placed under the tree or as a stocking filler for gin lovers and cocktail aficionados.
Each box contains 2 sachets of the following flavours: Raspberry Rose Hibiscus, Pepper Berry, Spiced Pomegranate, Ginger Lime.
Secco is a blend of specially selected dried fruit and spices which allow you to naturally infuse a drink of your choice. The process by which the fruit has been dried leaves the fruit’s structure open allowing it to naturally infuse your drink with flavour and colour. Simply add one sachet of your favourite Secco to a glass of G&T, cocktail or soft drink and allow to infuse and enjoy.
Connect with Secco Drink Infusion Online:
Secco South Africa
We’re celebrating our ever-expanding map of global partners as Secco is now available in over 10 international regions with ful distribution coverage of South Africa too!
We’re celebrating our ever-expanding map of global partners as Secco is now available in more international regions than ever before, we’re also raising a glass to say cheers to our local partners as full distribution coverage of South Africa has recently been unlocked through new regional representation.
Even though the world has been hit with a devastating global pandemic and consumer drinking habits changed dramatically, we have seen the “hometainment” trend drive avid drinkers to try new recipes and infusions at home. This trend opened up new channels for our business and drove interest in the Amazon.com channel in the USA, a thriving platform which has been opened up and driven by our partners Heather Reasonover and her team. Keep an eye on @secco_usa on Instagram.
We welcome Hong Kong as one of our newest and most exciting new territories, headed up by Dhiraj Wadhwani where events, activations and store-level point of sale will bring new eyes to the Secco brand over the next few months. Follow the @secco_hk accounts to watch these exciting developments unfold.
Secco’s interests in Benelux are managed by In Good Spirit BV headed up by Barry Stok and Leon Rodenburg, we’re seeing great market penetration here, follow @addsecco on Instagram to see what we’re up to.
In Africa, Secco is making waves in Mozambique through Bruno Macamo at BMF – ASSESSORIA E PRESTAÇÃO DE SERVIÇOS, LDA, who has listings with various independent retailers and busy listing with Spar and Massmart nationally. Their operations are also expanding into Portugal and Angola. You can follow @secco_infusion_moz to stay up to date.
Our Canadian interests are managed through Joao Gaspar, a South African expat who has started Foxbev, a distribution company in Canada specializing in South African beverages. We’re really excited about this market and the rate of growth.
In South Africa, we’re acutely aware of the upcoming festive season seeing a lot more domestic holiday-making as international travel is still so limited – with this in mind we have gone into new partnerships and fostered relationships with coastal-focused distributors to ensure Secco is present in the glasses of as many holiday-cocktails as possible.
Visit our website to get the details of our latest partners Deeliver, Tailored Beverage Company and Sip Beverage Solutions. As the festive season rolls in, don’t forget that Deeliver offers same day delivery in South Africa!
We thank you for your continued support of the growth of our brand both locally and abroad.
To join our network of global distributors, get in touch with us on email@example.com
Behind the scenes on our latest shoot with Myburgh Du Plessis
This week we shot fresh new serves and recipes with some incredible brands and photographer Myburgh Du Plessis at his studio, Studio51. Our shoot was all about collaboration and showcasing the variety of flavour, colour and visual delight that Secco Garnish can bring to your home-drinking experience, so we worked with new recipes and mixers to explore combinations that can be replicated in your kitchen or home bar.
If you’re stretching out the last of your liquor cabinet contents during the lockdown, try a few of the serves we featured in our shoot, like our unusual warm rum cocktails infused with spice and citrus, perfect for a chilly evening entertaining at home. There are also some new alcohol-free options featuring booze-free G&T’s from Xero Drinks.
We used fabulous mixers like Schweppes Tonic and Vaplré Water for our refreshing cocktails and perfect serves with a few of our favourite spirits from:
Bloom Gin, Opihr Gin, Greenall’s Gin and Thomas Dakin Gin.
Damn Fine Brands
The new recipes will debut on our social media accounts in the next few weeks, stay tuned!
Until then, make sure you are stocked up with all your Secco Drink Infusion garnishes and Botanical Tea Bags on Yuppiechef.
Thank you to food stylist Sarah Dall for bringing our vision to life.
Tags: secco behind the scenes
Secco Drink Infusion’s global footprint expands in USA.
Cape Town-based food scientist and entrepreneur, Wessel Pieterse, created Secco Drink Infusion in 2017, on the back of South Africa’s burgeoning gin trend. Each flavourful sachet of natural, freeze-dried fruit, flowers and spices allows consumers to create delicious drink infusions or garnishes – just like the ones they’d enjoy at a trendy speakeasy or cocktail bar – from the comfort of their homes.
Since then the brand has grown from a local South African startup to a booming international brand in just 3 years. The range can be found in several thriving global markets; USA, Mexico, Netherlands, Australia/New Zealand, Denmark, Mauritius, Namibia, Botswana, Canada and Switzerland.
Most recently the incredible growth of the Secco brand in the USA has expanded to to include the launch of Secco-USA.com, a dedicated US-based online store, as well as completion of listing the full product range on Amazon the largest online marketplace with incredible infrastructure that will allow millions of American (and global) citizens to get their hands on a sachet of Secco.
Secco’s dedicated US team, which is headquartered in the Tri-State area under the leadership of Heather O’Connor, listed Secco on Amazon in June 2020 after building the brand in her region for just 2 months, with an astoundingly positive response from both the trade and consumers.
“We’re expecting big numbers and brand equity growth through the channel” comments O’Connor, who goes on to say, “The sheer scale of the Amazon platform ensures immediate and direct exposure to active online shoppers looking for new and unique products. The platform also serves as a discovery engine, so to speak, whereby emerging brands are able to catch the attention of retail buyers and other brands also seeking new products to bring to their customer bases. We hope this leads to exciting collaborations in the future.”
The timing of this listing couldn’t have been better, as currently, global lockdown is still enforced in many countries with alcohol sales and consumption highly regulated. The limitations have led to the rise of the “hometainment” trend, where consumers now find themselves getting more creative in the kitchen than usual, seeking to replicate their restaurant and bar experiences whilst confined to their own homes.
“It seems that even though people are mostly at home because of lockdown, they’re getting creative and recreating the Instagram-worthy drinks they’d normally order on a night out, all while respecting social distancing measures,” said Wessel.
With the clink of glass over a celebratory virtual call, the team concludes, “As we adjust to the new normal, it seems that conviviality is still a consumer priority in households all over the world, we’re delighted to be able to supply a delicious addition to online baskets, knowing the perfect drink is just one click away.”
Secco is available in 8-sachet boxes in the following flavours: Ginger Lime, Raspberry Rose Hibiscus, Pepper Berry and Spiced Pomegranate. Serving Suggestion: Add one sachet of Secco to a G&T, cocktail or soft drink of your choice. Leave to infuse and enjoy the burst of natural flavour.
Find your favourite on Amazon:
Wessel Pieterse, founder of Tastelab and Secco
Heather O’Connor, USA representative of Secco-USA at IncubateUS
Connect with Secco Drink Infusion Online:
Secco South Africa
Press Contact South Africa
081 851 2765
Secco Drink Infusion is a blend of specially selected dried fruit and spices, available in sachet form, which allows consumers to naturally infuse their drink of choice in the comfort of their own home. Secco is the creative brainchild of Cape Town based food scientist and entrepreneur, Wessel Pieterse.
The idea for the product came to Pieterse while travelling. In Paris, he noticed trendy bars mixing and infusing their gins with botanicals. This approach to mixology offered establishments the opportunity to create signature drink experiences that weren’t likely to be duplicated elsewhere, and gave their clientele the chance to enjoy something equally satisfying to both the palate and the eye.