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Secco Infuses Globally

Author:   |  Published: 2020-10-08  |  Categories:

We’re celebrating our ever-expanding map of global partners as Secco is now available in over 10 international regions with ful distribution coverage of South Africa too!

We’re celebrating our ever-expanding map of global partners as Secco is now available in more international regions than ever before, we’re also raising a glass to say cheers to our local partners as full distribution coverage of South Africa has recently been unlocked through new regional representation.

Even though the world has been hit with a devastating global pandemic and consumer drinking habits changed dramatically, we have seen the “hometainment” trend drive avid drinkers to try new recipes and infusions at home. This trend opened up new channels for our business and drove interest in the Amazon.com channel in the USA, a thriving platform which has been opened up and driven by our partners Heather Reasonover and her team. Keep an eye on @secco_usa on Instagram.

We welcome Hong Kong as one of our newest and most exciting new territories, headed up by Dhiraj Wadhwani where events, activations and store-level point of sale will bring new eyes to the Secco brand over the next few months. Follow the @secco_hk accounts to watch these exciting developments unfold.

Secco’s interests in Benelux are managed by In Good Spirit BV headed up by Barry Stok and Leon Rodenburg, we’re seeing great market penetration here, follow @addsecco on Instagram to see what we’re up to.

In Africa, Secco is making waves in Mozambique through Bruno Macamo at BMF – ASSESSORIA E PRESTAÇÃO DE SERVIÇOS, LDA, who has listings with various independent retailers and busy listing with Spar and Massmart nationally. Their operations are also expanding into Portugal and Angola. You can follow @secco_infusion_moz to stay up to date.

Our Canadian interests are managed through Joao Gaspar,  a South African expat who has started Foxbev, a distribution company in Canada specializing in South African beverages. We’re really excited about this market and the rate of growth.

In South Africa, we’re acutely aware of the upcoming festive season seeing a lot more domestic holiday-making as international travel is still so limited – with this in mind we have gone into new partnerships and fostered relationships with coastal-focused distributors to ensure Secco is present in the glasses of as many holiday-cocktails as possible.

Visit our website to get the details of our latest partners Deeliver, Tailored Beverage Company and Sip Beverage Solutions. As the festive season rolls in, don’t forget that Deeliver offers same day delivery in South Africa!

We thank you for your continued support of the growth of our brand both locally and abroad.

To join our network of global distributors, get in touch with us on wessel@tastelab.co.za